Adidas x East Room

Toronto, 2023
Art Direction,  3D Animation,  Hologram Develompent

I created a series of animations for Adidas on their annual celebration of Nuit Blanche in Toronto. Transforming the East Room into a playground of light and movement, these animations were the backdrop to Adidas’s 1,000 Stories campaign. Enormous window projections cast the striking visuals onto a vinyl that could show the animations both inside and outside of the building. The visuals stark contrast of black and white colour palette pay homage to Adidas's iconic branding in new and creative ways.